Senior Retail Executive

Three decades of leading Australia's most iconic retailers.

National operations, loss prevention, and profit growth leadership across Myer, Officeworks and Target Australia. Now available for consulting engagements and executive roles.

Portrait of Jason Koenitz
30+
Years in Australian retail
3
National retail titans
9 yrs
Leadership at Target Australia
National
Scope of accountability
About

A career built inside the store, then scaled to the nation.

Jason is a senior retail operations executive with more than thirty years of experience spanning the shop floor to national head-office leadership. He has led some of Australia's most recognised brands — Myer, Officeworks and Target — through transformation, growth and disciplined performance.

His work is defined by pragmatic operating rigour: simplifying how stores run, protecting margin through loss prevention and facilities excellence, and building the kind of leadership teams that own their numbers. He is equally at home rewriting the operating model in the SSO or standing in a store on a Saturday morning coaching a team leader.

He is now open to consulting engagements, non-executive roles and senior full-time opportunities where deep retail operational craft moves the needle.

Expertise

Where he creates value.

National Store Operations

Leading large, geographically dispersed retail networks with clarity, cadence and measurable performance uplift.

Profit & Process Growth

Re-engineering end-to-end operating models, labour and store execution to unlock sustainable margin.

Loss Prevention & Risk

National LP, safety, facilities and asset protection strategy — reducing shrink and protecting brand integrity.

Store Format & Development

Shaping new store formats, refurbishments and network development with a customer-first lens.

Multi-Site Leadership

Building high-performing state, regional and district leadership teams that own the numbers.

Trade & Commercial Strategy

Translating merchandise and commercial strategy into flawless in-store trade execution.

Career

30+ years across the leaders of Australian retail.

  1. Myer
    Dec 2025 — May 2026
    6 mos
    Australia · On-site
    Role 01

    National Operations Manager

    Leading national store operations for one of Australia's most iconic department store brands — driving execution, customer experience and productivity across the network.

  2. Officeworks
    Jul 2023 — Oct 2025
    2 yrs 4 mos
    Australia · On-site
    Role 02

    Head of Loss Prevention, Facilities & Assets

    National accountability for loss prevention strategy, facilities management and physical asset portfolio across the Officeworks store network — protecting margin, safety and brand integrity at scale.

  3. Target Australia
    Aug 2019 — Dec 2022
    3 yrs 5 mos
    Target Store Support Office
    Role 03

    Head of Operational Process & Profit Growth

    Owned the operational process agenda and profit-growth program across the fleet — re-engineering store execution, labour models and end-to-end processes to unlock sustainable earnings.

  4. Target Australia
    Feb 2019 — Aug 2019
    7 mos
    Williams Landing, VIC
    Role 04

    Head of Store Operations, Trade & Strategy Development

    Set the trade and store-operations strategy for the national network, aligning commercial priorities with in-store execution.

  5. Target Australia
    May 2016 — Feb 2019
    2 yrs 10 mos
    Target Store Support Office
    Role 05

    Head of Operations, Store Format & Development

    Led store format strategy and new-store development — shaping how customers experienced the brand across new, refurbished and remodelled locations.

  6. Target Australia
    Jan 2016 — May 2016
    5 mos
    Victoria, Australia
    Role 06

    State Operations — Store Format, Victoria

    State-level ownership of store format execution across the Victorian portfolio.

  7. Target Australia
    Jan 2014 — Jan 2016
    2 yrs 1 mo
    Victoria, Australia
    Role 07

    State Manager / Regional Manager / District Manager

    Progressive multi-site leadership across state, regional and district portfolios — accountable for sales, service, people and operational standards.

  8. Target Australia
    Nov 2013 — Feb 2014
    4 mos
    Victoria
    Role 08

    Acting District Manager

    Stepped up to lead a district of stores, delivering trade, team and operational performance.

Get in touch

Let's talk about what's next.

Consulting engagements, advisory work, board and non-executive roles, or senior full-time opportunities in retail operations.

Email
jckoenitz@gmail.com
Phone
0409 366 018
Based in Australia · Available nationally and for interstate travel.
© 2026 Jason Koenitz. All rights reserved.
Senior Retail Operations Executive